How to Choose the Perfect Colour Palette for Your Brand

A gentle guide to making your brand feel like you, and attract the right people

When I first started Pearl & Satin, one of the hardest things to get right was choosing a colour palette. Not because I didn’t love colour (I absolutely do), but because it’s so easy to get stuck in pinning, saving, second-guessing.

If you’re in that space right now, wondering which colours to use for your brand, I’ve been there. And I want to help you move forward with confidence and clarity.

Because colour isn’t just about looking pretty, but it shapes how people feel about your business. So let’s explore how to choose colours that feel like you and also work for your brand.

🌿 First, why does colour even matter?

You might not realise it, but your brand colours are doing a lot of heavy lifting behind the scenes. Before someone reads a word of your website or hears about your offer, they’re already feeling something based on the colours they see.

Here’s what certain colours tend to communicate:

• Blues: calm, trustworthy, reliable

• Pinks: soft, creative, feminine

• Greens: balanced, natural, healthy

• Neutrals & beige tones: grounded, minimal, calming

• Black or charcoal: luxurious, strong, high-end

• Yellows & golds: optimistic, warm, friendly

• Purples: spiritual, imaginative, or premium

  
  

If you want your brand to feel soft and nurturing, hot pink and bright red probably won’t send the right message. And if you’re building a bold, high-impact business, pale lavender might not land either.

So before picking colours you like, pause and think about the kind of energy you want your brand to hold. Ask yourself:

“How do I want people to feel when they land on my website or Instagram?”

✨ Make it feel like you

One way to simplify the whole process is to write down three words that describe your brand’s vibe.

Here are a few examples to spark ideas:

• Calm, clean, intentional → Think dusty rose, oat milk, sage

• Bold, creative, intuitive → Think plum, bronze, deep forest green

• Feminine, bright, friendly → Think peach, blush, cream

Once you’ve got your words, build your colours around that feeling. The goal here isn’t to follow trends, but to create a brand that feels aligned with your values, your vision, and the clients you want to attract.

🎯 Free tools that make it easier (including my favourite!)

There are so many great tools out there to help you find the right colour palette — and trust me, you don’t have to figure it all out from scratch.

Here are a few of my go-to favourites (and one I use almost daily):

• ✨ Pinterest – My absolute favourite place to explore colour inspiration. I’ve created a dedicated Pinterest board for colour palettes that’s constantly growing. It’s full of elegant, modern, and unique combinations I’ve handpicked for ambitious brands (like you).

• Coolors – A super handy generator that builds palettes for you with a click

• Canva’s Palette Generator – Just upload a photo you love and it pulls colours straight from it

• Adobe Color – Great for finding balanced, professional-looking palettes

• Khroma – This clever little tool learns what colours you like and suggests palettes based on your style

Play around with these and save the ones that feel like “yes, that’s my brand.”

🖥 How to use your colours across your brand

Once you’ve picked your palette (usually 2–3 main colours and a couple of accents), you want to use it consistently across your brand. That’s what makes your business feel polished and professional, even if you’re just starting out.

Here’s how to keep things consistent:

• Use your main colour for buttons, headlines, or key visuals on your website

• Use accents for backgrounds, borders, or design elements (like icons or quotes)

• Stick to your colours in Instagram posts, story templates, Pinterest pins, etc.

• Create a mini brand board in Canva or your desktop with hex codes to refer back to

And if you’re selling digital products or offering services, keep your PDFs, workbooks, lead magnets, and price guides in line with your palette too.

It makes such a difference when everything matches and flows. Clients notice it, even if they don’t realise why they feel more drawn to you.

💬 A little encouragement before you go

If you’re sitting there with 87 Pinterest boards and still no final palette… that’s okay. You don’t have to get it perfect. Start with something that feels right right now. You can evolve as your brand grows.

The most important thing is that your colours feel aligned: with you, your energy, and your vision.

And if you ever want a second opinion or feel like outsourcing the whole thing, I’d love to help.

You’ve got this 🤍